Great headlines matter; it’s a fact.
They are the bait which make the difference between your copy being read, or not, and so your headline must be effective.
You can have the best, most engaging, information packed content in the world, but if your headline doesn’t grab your audience’s attention then it won’t get read.
These are my five top tips on how to write compelling headlines that entice people to read your articles:
1. Use a number in your title.
“Listicles” are a really popular form of article. People are busy and generally short of time. A bullet point list promises to be easy to read and is therefore more likely to appeal than a wordy epistle.
Use either a low number to signpost a short, punchy piece, or a high number to indicate how comprehensive it is.
You are reading this blog post; proof that this technique works.
2. Use how, what, when, where or why.
Ask a question, but craft it in a way that your article has to be read in order to answer it. Pique your readers curiosity.
The general rule of thumb is, never ask a question that can be answered with a simple yes or no. And, of course, don’t answer your own question in the title or there’s no need for them to read your piece.
Curiosity may have killed the cat, but it’s also a powerful emotion. People are nosy; pose a question that they’re dying to know the answer to.
3. Highlight value.
Let your audience know what they will gain by reading your piece; people need to know what’s in it for them. Your headline should promise something to the reader and be simple, clear and specific.
“How to” headlines are very effective because the benefit of reading is very clear. But you must ensure you deliver what you promise; failure to do so will guarantee no return visitors.
4. Use adjectives.
Incorporate adjectives such as horrifying, essential, brilliant, beautiful, effortless, valuable and useful in to your headlines. These are attention grabbers, they will intrigue your audience and encourage them to read on.
5. Use punctuation.
The simplest technique of them all is to add a hyphen or colon to your title.
Put your main keyword first followed by either a hyphen or a colon, then the rest of your title to hook your reader and reel them in.
It’s an effective technique which I often use; just have a look at some of my other blog posts.
According to a recent survey, only 20% of people who see your post will actually bother to read beyond the headline. A great headline will make the difference between your post being read, or sitting unread and ignored.
Use these tips to help you get the traffic you deserve.
Did you find this article useful? If so, please comment or share using the buttons below.
Contact me to see how I can help you further: Contact me