Why does your company need a newsletter, you may ask?
A company newsletter is an excellent way of raising and maintaining awareness of your company and brand. Keep in contact with your customers and prospects; the next time they need a product you sell, you will already be in their consciousness.
You can use a newsletter to promote events, special offers, new products, introduce new members of your team, publish customer testimonials, good news stories, recent developments in your industry; the list is endless. For most businesses, it makes great commercial sense.
And once it’s written you have all these articles on hand to publish on your blog. This, in turn, keeps your web content fresh which will encourage repeat visitors, improve your SEO and all the other benefits which go hand in hand with a well maintained blog; see 10 Reasons Why Your Business Needs A Blog.
The key to a good newsletter is ensuring you fill it with interesting and relevant content. Keep it short enough that folk don’t get bored of reading and switch off, but long enough to convey your message and keep them on the hook. Don’t be repetitive; keep your articles fresh and engaging. If readers think they read the same article last month, you will lose their interest and they simply won’t bother to read your newsletters any more.
The introduction of a little humour, on the other hand, is a sure fire winner. Make them laugh, and, nine times out of ten they will come back for more.
Don’t be over ambitious. If you set an expectation with your customers it’s vitally important that you meet it, and so, if you tell them at the outset this is your new monthly newsletter you had better be sure you can deliver.
Maintaining high quality content is essential, but it takes time. It’s better to produce an excellent bi-monthly or quarterly edition packed with interesting, vibrant articles which convert in to client engagement, than a monthly version which has shoddy content and you struggle to deliver on time.
Does this all sound like too much hard work?
There’s no doubt that there is an investment of time, discipline and a bit of talent required to produce an effective newsletter. This is where the services of a good copywriter come in to their own; they could help you to formulate the ideas, research and write the articles, and ensure that they are always ready on time. This investment could pay huge dividends in terms of expanding your business.
Contact me today to find out how I can help you: Contact me
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