You know a business blog is a great idea. If you haven’t already cottoned on then you need to read 10 reasons why your business needs a blog.
The next conundrum is what topic to blog about that will make people want to read and keep coming back for more.
To encourage that all important repeat traffic, you need to build a relationship with your audience. Open a window in to your world so that people feel like they’re getting to know you. Establish that rapport with your readers and they will remember you and your business, and they’re also far more likely to share your posts and so attract more people to your site.
You need fresh, original content and sometimes inspiration can be hard to come by.
Here are some sure fire winners for blog topic ideas, to get your creative juices flowing:
1. Meet the team
Devote a blog post to introducing all the members of your team. Let the readers know who does what, and what makes them tick. How each one plays a part in making your customer’s experience special.
2. A day in the life
Follow one of the team on a typical day. Use lots of visuals to build a picture of what really goes on behind the scenes.
3. Company history
Are you a company business going back generations, or did you start your business because you identified a gap in the market? Go back to your roots and share some background to illustrate what makes you so special.
4. Why us?
Tell them how you are great at what you do and the reasons why customers should pick you.
5. Industry news
Keep your finger on the pulse and make sure you’re the first to report new developments. Let them know you are the subject matter expert.
6. Local community
Tell about your involvement in the local community, a charity project or sponsored event that you’re participating in and why you chose to support it. Show that you care.
7. Customer interviews
Interview your customers and create a blog post using their voice. Illustrate how your product or service has made a difference to their life and fulfilled their need.
8. Customer or staff picks
Ask a customer or staff member to pick their favourite product and tell readers why it’s so great. Let them know all the features and benefits, what makes it unique and better than the rest.
9. Funny story
People love to laugh. Tell them a funny story about your product or the strangest requests you’ve received from clients. Make them laugh and they’re far more likely to remember you.
10. Ask the experts
Illustrate your industry expertise by devoting a blog post to answering Frequently Asked Questions, or interview a member of your team on their specialist subject.
11. Cuteness offensive
Got a company mascot or pet? Introduce them and their story, or write a blog post in their voice; you could even make this a series.
I hope these blog topic suggestions have given you some inspiration to get writing.
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